Behind Our Beans

Ellie Crown

Brewing a New Path in Jackson Hole

Ellie Crown in a wide-brim hat holding a patterned Snake River Roasting Co. cup
Jackson Hole · Cup in Hand
Role
Client & Operations Manager, Snake River Roasting Co.
Sidekick
Sushi the husky, my walking partner across the valley

A Southern beginning

I grew up in the suburbs of Atlanta, where the smell of my mom’s coffee filled the kitchen every morning. The ritual was hers, not mine yet. I liked the warmth of it long before I liked the drink.

People pulled me in before coffee did. In high school I led a cosmetics sales team and figured out that selling is mostly listening. The customers who trusted me were the ones I had taken the time to know. I could not have named it then, but that was the start of my career.

A Creative turn

At the University of Alabama I studied apparel and textiles with a focus on fashion merchandising. That was where creativity and business stopped feeling like separate things to me. A beautiful display only matters if it helps someone find what they came for.

Those years taught me to think about how something looks and how it sells at the same time, which turns out to be most of customer service. I left Tuscaloosa with a degree and a growing sense that whatever came next would be built around people.

Discovering My Heart in Jackson Hole

After graduation I moved to Jackson Hole on a hunch that I might belong here. I started at a flower shop in town and settled into the valley’s rhythm. My favorite hours were the walks with my husky, Sushi, out where the land opens up and everything goes quiet.

When I was ready for something bigger I aimed for Outpost. A different door opened instead, and it led to Snake River Roasting Co. Everything I had learned about merchandising and about people turned out to fit coffee, and I found a passion I never knew I had. These days I look after our wholesale partners and keep their shelves stocked.

Ellie crouching beside her husky Sushi on a gravel bar along the river in fall
River Walks with Sushi · Jackson Hole

I discovered a passion I never knew I had.

My Favorite things

White Spider
Our medium espresso roast and the bag I reach for most. When I want the day to start right, this is what I pour.
Coffee Blossom Honey
Honey gathered on a coffee farm in Guatemala. I like having a piece of origin country on my shelf.
Kirby’s First Tram
Our dark roast, my pick for mornings that need a stronger start.
SRRC Water Bottle
A 20 ounce MiiR widemouth that comes along on nearly every walk Sushi and I take.